Blog
Writing about measuring a website honestly
Practical essays on pageviews, entry pages, referrers and device splits — the parts of running a site that most analytics tools bury.
Reading website analytics properly: the five numbers that actually matter
Most analytics tools give you more metrics than anyone ever opens. Here is which ones describe your website honestly, which are noise, and how to read them without fooling yourself.
July 14, 2026 11 min
Read the articleCounting visitors without cookies: what you gain and what you give up
Cookie-free measurement is more honest and slightly less precise. How to know which of your numbers are affected, and why it rarely changes a decision.
June 28, 2026 8 min
Every traffic spike has a cause. Here is how to find yours.
A link landed somewhere and your graph jumped. A practical method for attributing a spike to a referrer and a page before the attention disappears.
June 9, 2026 7 min
Entry pages that earn their place in your navigation
Your best entry page is rarely your home page. How to compare pages by what visitors do next rather than by raw pageviews.
May 21, 2026 9 min
Reading trends when you only have a few thousand visits
You do not need a lot of traffic to learn something useful. You need trailing baselines and honesty about how wide your uncertainty really is.
May 2, 2026 10 min
What the gap between mobile and desktop is telling you
When mobile is a third of your visitors but a tenth of your key page's views, the problem is almost never intent. A short guide to reading device splits.
April 16, 2026 6 min
One email a month, no more
New essays and product notes, sent when there is something worth reading. Unsubscribe in one click.
Subscribe