Every traffic spike has a cause. Here is how to find yours.
A link landed somewhere and your graph jumped. A practical method for attributing a spike to a referrer and a page before the attention disappears.
June 9, 2026 7 min read
The short version
This article is part of our ongoing series on measuring a website honestly. The full text is being prepared for publication and will appear here shortly.
In the meantime, our most-read piece on reading website analytics properly covers the foundations that everything else in this series builds on.
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Pageviews against the previous period, top pages, referrers and device mix on one screen — from a single line of script, with no cookies and no IP storage.
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