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Counting visitors without cookies: what you gain and what you give up
Cookie-free measurement is more honest and slightly less precise. How to know which of your numbers are affected, and why it rarely changes a decision.
June 28, 2026 8 min read
The short version
This article is part of our ongoing series on measuring a website honestly. The full text is being prepared for publication and will appear here shortly.
In the meantime, our most-read piece on reading website analytics properly covers the foundations that everything else in this series builds on.
Lomen runs this weekly read for you
Pageviews against the previous period, top pages, referrers and device mix on one screen — from a single line of script, with no cookies and no IP storage.
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