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What the gap between mobile and desktop is telling you
When mobile is a third of your visitors but a tenth of your key page's views, the problem is almost never intent. A short guide to reading device splits.
April 16, 2026 6 min read
The short version
This article is part of our ongoing series on measuring a website honestly. The full text is being prepared for publication and will appear here shortly.
In the meantime, our most-read piece on reading website analytics properly covers the foundations that everything else in this series builds on.
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