Lomen

Guide

How to see if ChatGPT sends visitors to your website

People increasingly ask an AI assistant instead of a search engine, and click the sites it suggests. Most analytics tools file those visits as Direct. Here is how to find them, in whatever tool you use, and how Lomen does it for you.

Track my AI traffic Open the live demo
In any analytics tool

Three things to check

AI visits arrive in two ways: with the assistant's site as the referrer, or with a utm_source tag on the link. A tool that only reads one of them misses most of the visits.

1. Look at the referrer

Visits from perplexity.ai, claude.ai, gemini.google.com, copilot.microsoft.com and chatgpt.com carry the assistant's site as their referrer when the browser sends one.

2. Look at utm_source

ChatGPT and Perplexity often strip the referrer but tag the link with utm_source=chatgpt.com or similar. Count those as AI visits too, or most of them end up under Direct.

3. Group them in one place

Put every assistant under one AI heading, so a growing share shows up as a trend instead of a handful of odd rows in your referrer list.

A filter you can paste

In Google Analytics, open Reports, then Acquisition, then Traffic acquisition, switch the dimension to Session source and add a filter that matches this regular expression. Most other tools accept the same pattern as a source or referrer filter.

chatgpt|gemini|claude|perplexity|copilot|deepseek|grok|meta\.ai|mistral|openai
In Lomen

One card, nothing to set up

Lomen reads both the referrer and utm_source of every visit and groups ChatGPT, Gemini, Claude, Perplexity, Copilot, DeepSeek, Grok, Meta AI and Mistral on one card. Assistants that have not sent anyone yet stay on the list too, so you can see who recommends you and who does not yet.

Recommended by AI

4 of 9 assistants send visitors here

  • ChatGPT1,640
  • Claude1,080
  • Perplexity620
  • Copilot60

Not yet

  • Gemini
  • DeepSeek
  • Grok
  • Meta AI
  • Mistral
FAQ

Common questions

A visit is put under a source by its referrer, the page the visitor came from. When someone clicks a link in ChatGPT, the browser often sends no referrer at all, so most analytics tools file the visit as Direct. ChatGPT usually adds utm_source=chatgpt.com to the links it hands over instead, which is what lets a tool still tell where the visit came from.

Any assistant that cites sources or shows links. Lomen recognises ChatGPT, Gemini, Claude, Perplexity, Copilot, DeepSeek, Grok, Meta AI and Mistral, by the referring site and by utm_source.

Assistants recommend what the web already says about you. A clear page for each question your site answers, an honest comparison with the alternatives, a public llms.txt file, and mentions on sites, lists and forums that people trust all help. Measuring the visits is how you find out whether any of it worked.

No. Assistants do not pass on the conversation, and no analytics tool can see it. What you can see is which assistant sent the visit, when, and which page on your site it landed on.

No. The script sets no cookies and never stores IP addresses. The assistant is read from the referrer and the utm_source of the visit itself.

Nothing during the beta, with no credit card. After it, pricing is based on traffic, starting at $8 a month.

See which assistants recommend you

One cookie-free script. Free during the beta, no credit card.

Join the free beta